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What I Do
Hi! I'm Mel - a strategic advisor and storyteller passionate about helping bold businesses grow with purpose—through smarter strategy, stronger stories, and sharper moves. I work with founders and fast-growing companies to turn vision into momentum, and complexity into clarity—especially in uncertain times.
Whether you're eyeing new markets, refining your brand narrative, or simply seeking a fresh perspective on your communications strategy, I'm here to chat, collaborate, and connect you to a global, agile network that can help move things forward with efficiency& scale.
Growth starts with the story you tell.
Unlock your brand's full potential—faster—by turning communications into your most valuable competitive edge.
Strategic Clarity. Emotional Resonance. Real-world Traction.
Because when people get your story, believe in your vision, and feel your purpose—growth follows.
From Message to Momentum
Communications as a Growth Engine
Unlock Growth Through Precision Communications
I help brands refine their purpose and positioning to craft narratives that hit cultural nerve endings and connect with customers, investors, and stakeholders. Your story should evolve and scale with your business. From funding rounds to global expansion, I help you own the conversation at every stage.
Spot & Seize Hidden Opportunities
With uncertainty comes opportunity and growth is often hidden in the gaps. I help brands spot what others miss—and move fast on what matters.
From overlooked market segments to underleveraged partnerships, I uncover untapped opportunities and turn them into strategic wins.
Category & Executive Thought-Leadership
Your leadership is part of your brand—and your advantage.
I help founders and execs claim their voice and stake their ground as category leaders. Through top-tier media, global stages, and trusted digital platforms, I position you where influence happens—and where your brand’s future takes shape.
Strategic Partnerships & Credentialing
The right partner can scale you faster than the right headline.I help companies identify, articulate, and activate creative high-value partnerships—across sectors, geographies, and stages of growth. From co-branded launches to policy collaborations, I turn alignment into action.
SEO & Discoverability in an AI Powered World
Search is no longer just keyword-driven—it’s context-aware, AI-assisted, and increasingly shaped by credibility, clarity, and conversation. In this new era, discoverability isn’t just about being found. It’s about being understood. I help brands evolve their communications to thrive in AI-powered environments—where large language models, smart assistants, and generative search engines are curating what (and who) surfaces first.
Embed Resilience in Your DNA
In uncertain times, short-term thinking is the biggest risk.
I help brands future-proof their narrative, strategy, and reputation—embedding resilience not as a response, but as a foundation. Because the brands that will lead the next decade are thinking beyond the next quarter, and building trust that compounds.
PR That Drives Growth
I use PR as a strategic growth lever—building trust, attracting qualified leads, and accelerating milestones like fundraising, M&A, or market entry. From top-tier media to search-optimized content, I ensure your message doesn’t just land—it drives business outcomes.
Make Scale Feel Human
As brands grow—especially across borders—it’s easy to lose the human touch that made them resonate in the first place. I help companies expand globally without diluting what makes them distinct. From internal narratives that unify teams to external messaging that adapts culturally and connects without losing clarity.
Embedded Partnership
Not an agency. An inside edge. Think of me as your on-demand Communications Co-Pilot—someone who understands what it takes to build the plane as you fly, navigate turbulence, and ensure every message and investment lands with clarity and impact.
I plug into your leadership team to build your runway to scale, guiding communications through key business moments—funding rounds, launches, pivots—while syncing seamlessly with marketing and investor relations. I act as your on-demand integrated communications leader—offering up a global network of strategists, creators, and connectors. Together, we break into new markets, build meaningful partnerships, and solve your biggest business challenges with precision.
Most agencies sell you a team. I give you focus. No layers, no hand-offs or bloated costs - just clarity, strategic thinking and hands-on execution from someone who's done the work before. I embed in your business, not just your brief. I move fast, ask the sharp questions, and tailor every move to your unique stage, ambition and edge.
Where Strategy Meets Lift-Off
From big ideas to sharp execution, my unicorn ability to bridge both worlds is served up with a rare mix of global fluency, start-up mentality and get-it-done grit.
For over 15 years, I’ve helped legacy brands evolve, startups scale, and cross-border teams align—leading growth across North America, Asia, and LATAM. I’ve pitched and closed deals, launched ventures, and activated campaigns across industries. I don’t just shape strategy—I roll up my sleeves to execute it.
That means I can help you:
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Scale smartly into new markets without losing what makes you distinct
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Future-proof your brand—blending AI, authenticity, and clear messaging that cuts through
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Mine revenue opportunities from cultural shifts, before your competitors even see them
My Work
Throughout my career, I’ve built a track record of proving that innovation isn’t disruptive—it’s transformative when done right. I’ve led creative pivots that turned roadblocks into breakthroughs, and sparked unexpected collaborations across industries that opened up entirely new revenue streams. From helping legacy brands embrace new narratives to guiding startups through high-stakes transitions, my work consistently bridges what’s bold with what’s viable—bringing people together, generating momentum, and reigniting belief in what’s possible.
Clients I've Worked With
